File Formats

As a general rule of thumb any artwork for branding would ideally be in a vector format.

Vector based artwork is a digital version of the artwork where “lines” and “solid colours” are used to create the artwork.

Examples of vector based digital file formats are (EPS, CDR, AI and PDF).


Vector files should have the font converted to outlines


Specifiy the pantone colours used in artwork and branding. if you want your artwork to be reproduced consistently across different products you need to know your pantone colours. If pantone colours have not been chosen the Sales Executive will work with you to find the best PMS colour to match your artwork.


Pixel based artwork such as a photo where the artwork is composed of fixed blocks of colour can be used for certain types of decoration where vector is not required.

Common pixel files include JPEG, GIF, PNG, PSD.




vector vs pixel